“Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a schoolѫs message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector. Based on examples from successful schools, this comprehensive guide provides strategies, insights, and practical tools for successfully communicating school goals, successes, challenges, and educational priorities. The third edition offers updated strategies within each chapter and new chapters on using technology and gaining support for public schools. Readers will find: Information on media relations, crisis management, team building, and parent involvement; Coverage of school and community resources to build a support base of human, material, and financial capital; Forms, sample documents, handouts, and checklists for developing a customized school communications program; Promoting Your School serves as an ideal coach on how to be an articulate advocate for your own school and develop a supportive constituency to help advance school goals.”–Publisher’s website.