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This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21stcentury skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives. a href=”http://www.oupcanada.com/school/order_form/upload/forms/Marketing%20Dynamics%20Sample%20Pages.pdf”CLICK HERE/a to view sample chapters. SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.
Showing 5 books
Murphy, Wilson,Notman.,No
9780176337513 / 0176337512
Computerized Assessment
9780176337537 / 0176337539
Workbook Answer Key
9780176337551 / 0176337555
Murphy, Wilson,Notman.
9780176338077 / 0176338071
Teacher's Resource Binder
9780176337520 / 0176337520
Showing 4 books
Murphy
9780176201401 / 0176201408
Liepner, Michael
9780070891586 / 0070891583
Notman & Wilson
9780176259464 / 0176259465
Cranson
9780176201432 / 0176201432