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Using real world examples and instructive case studies, this resource helps students gain a well-rounded understanding of international business theory and practice. This all-new, all-Canadian resource takes a fresh look at trade, marketing, logistics, the supply chain, culture, politics, and economics in the context of international business. The student resource and supplements were specifically developed to meet the curriculum requirements of International Business Fundamentals.
Our team is here to assist you with selecting the best textbooks for your students. Whether you need guidance on bulk orders or curriculum alignment, we’re happy to help.
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