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The fifth edition ofMarketingis the result of a detailed and rigorous developmental process designed to provide customer value in several ways. first, we continue to use the active-learning approach that has been the foundation of our previous editions. Second, we have incorporated many new examples, tools and design elements that are consistent with the learning styles for today’s students. Third, we have added, deleted and modified topics and content based on our own expertise and the advice of may knowledgeable reviewers. Overall, the fifth edition ofMarketingrepresents our efforts to guarantee the high quality of previous editions and to continue our tradition of growth and improvement.
