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This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives.
