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Target Market: Entry-level cosmetologists; private beauty schools a well as career and community collegesMarket Size: Between 150,000 to 200,000 students yearlyMarket Growth: Market size has remained basically the sameKey Info on Selling:Schools are loyal to the text because they know it is comprehensive and adequately prepares their students for licensure.It is accompanied by a wide range of ancillary products that are vital to schools, instructors and students.It has a reputation/brand image of being a solid and proven education tool.Key Area the Book Will Sell: Propriety beauty schools, high schools, BOCES programs, 2 year colleges
