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Knowles/Castillo, Small Business: An Entrepreneur?s Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing – all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC?s “Dragon?s Den? bring the content to life for students.
