Retailing and E-Tailing Workbook

by Koslowski, Mickey

Retailing and E-tailing introduces students to the important concepts involved in operating a retail business. Retail is all around us, and it has changed in the 21st Century. This text focuses on the specifics of e-tailing and how e-tail differs from brick-and-mortar stores. Retail operations, merchandising, marketing, management, customer service, and selling are all topics covered in this text. In addition, retail and e-tail in the new global market is covered. This Workbook is designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.

More Information

ISBN ISBN 13 9781619603356
ISBN 10 1619603357
Page Count 168
Language en

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